Work

Selected Projects

25 years of shipping products at startups, agencies, and Fortune 500 companies. Here are some highlights.

The New York Times - App Navigation Redesign

The New York Times

App Navigation Redesign

Led the navigation redesign for the NYT app—integrating Games, Cooking, The Athletic, Audio, and Wirecutter into a unified wayfinding system. Balanced five competing business units, complex deep-linking, and distinct brand identities to drive multi-product engagement and retention.

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Volvo - EV-First Shopping Experience

Volvo

EV-First Shopping Experience

Led Volvo's Recharge initiative—redesigning navigation, filtering, and the design system to prioritize EVs. Simplified shopping across web, mobile, and fleet apps. Result: improved J.D. Power ratings and 17% drop in support requests.

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Fanatics - New Card Factory

Fanatics

New Card Factory

Architected the digital production ecosystem for Topps, replacing 20 years of fragmented spreadsheets and legacy tools with an integrated enterprise platform across 15 modules—targeting a reduction in product cycle time from 12–18 months to 6 months.

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Shopify - Shopify Markets

Product Design & GTM

Shopify

Shopify Markets

Designed Shopify Markets end-to-end—from product experience to GTM. Introduced waitlist/eligibility flows and in-admin demos. Result: 3x forecasted revenue in 30 days, highest native app adoption in 4 years.

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Zscaler - Enterprise Design System

Zscaler

Enterprise Design System

Built a full-stack design system for Zscaler—unifying web apps, portals, and marketing pages in Figma, React, and Lottie. Set 10 KPIs targeting traffic, conversion, and accessibility improvements.

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Valence - Nadia AI

Valence

Nadia AI

Reimagined Nadia from a conversational AI coach into an organizational intelligence platform—that gives managers a unified view of relationship intelligence, team dynamics, and critical context.

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Topps - Website Redesign

Branding & Design Systems

Topps

Website Redesign

Coming Soon

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Shopify - Shopify Shipping

Product Design & GTM

Shopify

Shopify Shipping

Revived Shopify Shipping with an in-admin rate comparison tool, new branding, and embedded insurance. Reversed 18 months of double-digit decline—adoption up 6% QoQ.

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Playground - Web3 Events Platform

Product Design & GTM

Playground

Web3 Events Platform

Designed Playground's design system, IA, and flows—pivoting the product to center on events over communities. Simplified web3 onboarding for Gen-Z users. Press coverage in TechCrunch and The Verge.

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Kohler - SRA Product Launch

Branding & Design Systems

Kohler

SRA Product Launch

Coming Soon

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Product Design & UX

IHG

Multi-Brand Hotel Experience

Led a year-long overhaul of IHG's digital guest journey—redesigning navigation, booking, and rewards across all brands. Used analog card sorting with 80+ stakeholders. Result: a unified, acclaimed app experience.

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Committee to Protect Journalists - Journalist Safety Database

Committee to Protect Journalists

Journalist Safety Database

Rebuilt CPJ's journalist database from the ground up—designing a unified front/back-end product, open-source API, and D3.js visualizations. Launched on time and budget; Meryl Streep endorsed it at the Golden Globes.

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Shopify - Enterprise Commerce Components

Product Design & GTM

Shopify

Enterprise Commerce Components

Led a 16-person team to design and launch Shopify Commerce Components in 90 days. Built branding, product experience, and an RFID vending machine activation. Result: more GMV in 30 days than Shopify's first 13 years.

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Facebook Reality Labs - Internal OKR Tool

Facebook Reality Labs

Internal OKR Tool

Redesigned Facebook Reality Labs' internal OKR tool—adding save states, stepped intake, and eliminating the cluttered dashboard. Simplified prioritization and improved executive reporting.

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Blue Apron - Subscription Experience Overhaul

Blue Apron

Subscription Experience Overhaul

Unified Blue Apron's app and web experience—designing a simplified management bar, one-click checkout, and non-subscription boxes. Results: 11% fewer cancellations, 6% churn reduction, 40%+ wine sales increase.

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Ring Central - Enterprise Design Systems

Ring Central

Enterprise Design Systems

Led a complete redesign of Ring Central's website and blog, plus design systems for web, product, brand, and eLearning. Built a centralized hub for thought leadership across disparate content types.

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Shopify - Shopify Audiences App

Product Design & GTM

Shopify

Shopify Audiences App

Sole designer on Shopify Audiences—naming, branding, and designing the app in 30 days. Built a simple audience builder that connects a store to social marketing in minutes. Praised for ease of use.

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Twilio - Post-Acquisition Design System

Twilio

Post-Acquisition Design System

Audited and unified 120+ inconsistent Twilio pages post-acquisition. Delivered an atomic design system that reduced confusion, increased conversion, and future-proofed against sprawl.

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Partie - Gaming Community Platform

Partie

Gaming Community Platform

Built Partie's design system across Mac, iOS, Android, and web—unifying the gaming community app experience. Delivered brand, product, and marketing assets for a startup on a lean budget.

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SCUF Gaming - Custom Controller Builder

SCUF Gaming

Custom Controller Builder

Designed SCUF Gaming's custom controller builder—mapping user flows and ensuring the build-and-buy experience was intuitive. Delivered a design system in Sketch and a WordPress site.

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GoodSmile - Shopify Ecommerce Redesign

GoodSmile

Shopify Ecommerce Redesign

Coming Soon

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AT&T - NBA Stadium Navigation App

AT&T

NBA Stadium Navigation App

Coming Soon

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East Fork - Shopify Ecommerce Build

Branding & Design Systems

East Fork

Shopify Ecommerce Build

Coming Soon

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Braintrust - Branding & Design Systems

Branding & Design Systems

Braintrust

Branding & Design Systems

Coming Soon

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MoonLIT

Moon Phase App & Brand

Partnered with MoonLIT from day one—building their mobile app, brand identity, and design system on a startup budget. Created a foundation they've continued to use for social growth and new features.

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Branding & Design Systems

HIP Creative

Dental Marketing Agency Brand

Built HIP Creative's brand identity, voice, content strategy, and social roadmap—replacing outdated assets with a bold, constructivist system that positions them for market leadership.

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Branding & Design Systems

Blacktop

Creative Agency Brand

Built Blacktop's brand identity from scratch—designing a dynamic, motion-oriented system that reflects their process-forward creative work while staying memorable and adaptable.

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Weekly design insights

Weekly observations on design, AI, leadership, and the craft of building. What I'm reading, thinking about, and making.