HIP Creative

Overview

HIP Creative is the established branding leader for dental and orthodontic practices. Their house-made identity and design assets no longer represented their dynamic, motion-oriented approach to modern marketing. The leadership team approached us to create a visual identity system capturing their structured, sales-winning strategy without alienating established industry contacts. We also shaped voice and tone, content strategy, and a social media roadmap.

Problem

HIP Creative faced a brand disconnect:

• House-made identity and assets were outdated
• Didn't represent their dynamic, modern marketing approach
• Couldn't alienate established industry contacts during rebrand
• Needed more than just visual identity—voice, tone, content strategy, social roadmap
• Had to modernize while maintaining credibility in conservative dental industry

Goals

• Create visual identity system that captures their modern approach
• Maintain credibility with established industry contacts
• Develop voice and tone guidelines
• Build content strategy
• Create social media roadmap
• Position HIP Creative for continued market leadership

Process

Working with a bold palette, constructivist type, and storytelling-first photography, we built a digital and brand system that positions HIP Creative for years of growth and market leadership.

The challenge was modernizing without alienating. The dental industry can be conservative, so the rebrand needed to feel bold and modern while maintaining professional credibility.

We developed:

• Visual identity system
• Voice and tone guidelines
• Content strategy framework
• Social media roadmap
• Website design
• Marketing templates

Solution

Bold Visual Identity The identity uses:

• Bright orange and cyan color palette
• Strong constructivist typography
• Storytelling-first photography showing real people and practices
• Modular system that adapts across applications

Comprehensive Brand System Beyond visual identity, we created:

• Voice and tone guidelines that balance professional and approachable
• Content strategy that positions HIP as thought leaders
• Social media roadmap with content pillars and posting strategy
• Website that showcases their work and expertise

Professional Yet Modern The system successfully balances:

• Bold creative that stands out
• Professional credibility the industry expects
• Human storytelling that resonates with practice owners
• Flexibility to grow as HIP Creative evolves

Result

HIP Creative launched with a bold, constructivist system that successfully modernizes their brand while maintaining industry relationships. The comprehensive approach—covering visual identity, voice, content strategy, and social roadmap—positions them for continued market leadership in dental and orthodontic marketing.

View the live project at hip.creative