Design Is Dead. Long Live the Build.
45-60 minutes | KeynoteThe design industry is panicking. AI can generate UI, write copy, and ship prototypes faster than any human. If that's your job, you should be worried. But here's the thing: that was never supposed to be your job.
What This Talk Covers:
- Why the "Pixel Factory" we built over the last decade was always the wrong optimization
- What "Liquid UI" means and why interfaces will assemble themselves based on intent
- The three new deliverables that matter more than mockups: Behavior Briefs, Contracts, and Guardrails
- How to shift from "pixel pusher" to "architect of behavior"
- Why focusing on failure states first is the secret to trustworthy AI products
Who It's For
Product designers, UX designers, design leaders, engineers building AI features, and anyone who's been told their job is "at risk" from AI.
Audience Takeaway
A clear framework for what design work actually looks like when AI is doing the production work—and why that's the best thing to happen to your career.
